The Advertising Major

The advertising major prepares students for careers in business and industry or for graduate education. Students majoring in advertising find career opportunities in professions requiring applied communication expertise. Graduates are qualified for positions in the creative and account sides of advertising within businesses, agencies and media.

Until these courses are successfully completed, advertising students are designated as pre-majors. To receive a bachelor of arts degree in advertising, a student must earn at least 120 credits. A minimum of 80 credits must come from courses other than ADVRT or JL MC. At least 65 of these credits must come from the liberal arts and sciences. Overall, at least 45 credits must be from 300-level courses or above. Advertising majors are required to take:

The degree requirements allow for a minimum of 34 and a maximum of 48 credits to be taken in ADVRT and JL MC. These include:

The School requires a Designated Area of Concentration (DAC) made up of 21 credits with at least 12 credits from the 300-level or above. All courses for the DAC must be taken outside of ADVRT and JL MC. The DAC is a secondary area of expertise made up of courses selected and designed by the student, with adviser approval. A second major may substitute for the DAC. 

The following are requirements neccessary for a degree in the college of Liberal Arts and Sciences.